In June, we sent our Annual Philanthropy Survey to 704 family members and friends, donors to Broadmead Care, and people who signed up to receive legacy giving information. Thank you to everyone who participated.
We want you to know that every single donation has a huge positive impact for the people who live and work in Broadmead Care Homes. The money we raise — what you generously contribute — goes to pay for things that are not funded as part of our overall expenses. We raise funds to provide people with your top two priorities — equipment and programs — because the need greatly outweighs the funding we receive.
When you donate, you contribute to something much bigger than any one person could accomplish on their own. Each gift is precious. It might feel like ‘a drop in the ocean’, but every gift makes a difference to the people who visit, live in, or work in Broadmead Care Homes. Every donation builds a community of care: one that enriches the lives of the most vulnerable among us.
We deeply value each person who donates, and every dollar we receive. Our pledge to you is to use your contributions wisely to enrich people’s lives, to help them feel like they matter, and to bring love, life, and living to all.
Survey Questions
Do you have a personal connection to one of our Homes?
Beckley Farm Lodge
Harriet House
Nigel House
Rest Haven Lodge
Veterans Memorial Lodge
No particular connection
11%
2%
2%
11%
68%
6%
Does your loved one attend one of our Adult Day Programs?
Beckley Farm Lodge
Rest Haven Lodge
Veterans Health Centre
Veterans Memorial Lodge
20%
10%
10%
60%
Why is Broadmead Care important to you? A selection of the responses we received
- Since I was not capable of looking after my husband, who is a 99-year-old veteran … I needed help in looking after him. His care is very good at Veterans Memorial Lodge!
- [Veterans Memorial Lodge] cared for our parents with love and respect. We are forever grateful!
- To provide exceptional care to our loved ones.
- Because they are outstanding leaders and innovators in the field of long term care.
- My husband, a Korean War veteran, stayed occasionally at the Lodge and participated in the Day Program, which he really enjoyed.
- The important care they take of our treasured veterans and residents.
- They care for our veterans.
- The excellent care they are giving my dear husband.
- My mother … is receiving excellent care at Veterans Memorial Lodge.
- The company, through Rest Haven Lodge, took good care of my wife during her final months.
- My Dad … attended the ADP at the Lodge for quite a few years. As the Executive Director of Saanich Volunteer Services I was well aware of the Broadmead Lodge and its work. My Mum … was fortunate to receive acceptance for long term care at Beckley Farm Lodge. I am very grateful for the daily support and care she receives there.
- This is a hugely important asset in our community that has a very effective donor programs helping safeguard the needs of seniors (including military veterans).
- My brother was at Beckley Farm Lodge and he had the best of care anyone could have had. Thank you.
- My mother used to play the piano for Broadmead and my father was a legion service member that volunteered for Broadmead. My mom is in Rest Haven Lodge, and I feel so good that she is in a safe, clean comfortable, caring home with good food.
- Broadmead Care staff cared for our parents with love and respect. We are forever grateful.
- Care for our elderly people is important to our community.
Which programs, campaigns, or events interest you the most?
- Equipment that provides safety and dignity — 34%
- Programs like Creative Arts or Music — 28%
- Shred-a-Thon — 13%
- Golf Tournament — 12%
- Newspaper campaigns — 12%
Have you made a donation to Broadmead Care?
- Yes, I’m a monthly donor — 11%
- Yes, in the past year — 82%
- Yes, but it was a while ago — 4%
- No — 2%
How much of an impact do you feel your gift has made? A selection of the responses we received
- I am aware that my gift is very much appreciated.
- A meaningful contribution to the veterans and seniors at Veterans Memorial Lodge.
- Minimal probably in the scheme of all your expenses.
- Every little bit … ripples of care.
- My donations only help a little, but combined with other donations, probably adds up.
- I hope it helped for upgrades, equipment, and programs.
- I am not rich so it probably does not make a big difference.
- A considerable impact. Every contribution helps towards the end result.
- I don’t know for sure. I hope it’s used where most needed.
- Help with getting laundry equipment, better mattresses, improved lifts for bathing.
- Significant.
How do you rate your donor experience?
- Really great — 44%
- Great — 20%
- Meets expectations — 18%
- OK — 8%
- Could be better — 2%
Is there anything that would improve your experience as a donor to Broadmead Care? A selection of the responses we received
- No, Beckley treats Bill way better than living in his house. He gets social stimulation, atmosphere, current staff super, Lorraine Gee is a ‘saint’!
- A list of items $50 – $100 we could afford so we can feel we contributed to a specific item like the blinds campaign for one year.
- I think the fundraising team do an excellent job and that appreciation is show to donors. I have no suggestions for improvement.
Do you have a Will or other estate plan?
- Yes — 93%
- No — 7%
Have you already, or do you plan to, make arrangements in your Will to make a charitable gift to any of your favourite causes?
- Yes — 44%
- No — 48%
- Not sure — 6%
- Not yet — 2%
After providing for your family, would you consider making a gift to Broadmead Care in your Will or other estate plan?
I would consider making a gift to Broadmead Care — 29%
Not at this time — 65%
I have already arranged a gift to Broadmead Care — 6%
If you’d like, please share your age range with us.
- 80+ — 35.8%
- 70 – 79 — 32.1%
- 60 – 69 — 22.6%
- 50 – 59 — 7.5%
- 40 – 49 — 0%
- 20 – 39 — 1.9%